The mobile era is here and users on cellphones is growing at a rapid scale. Mobile being mobile, portable and with greater affordability its prevalence is increasing more than laptop and desktop computers. With an average person spending around 3 hours and 15 minutes on mobile devices, making your brand presence through mobile applications is extremely necessary.
A quick functioning and responsible app can help user perform required actions faster than any mobile websites or even computers. Apps store data on their mobile phones making it easy for them to process while websites store their data on web servers which might take a bit of time to process. Due to this reason, data retrieval happens swiftly in mobile phones.
Mobile apps have already occupied a huge space in the finance industry as mobile payment has been to mainstream these days. Besides education, communication, banking and ecommerce are some notable industries mobile apps have taken over. With such relevance of mobile devices and applications it is undeniable that your business needs one.
Mobile devices make it much easier for customers to communicate with you and take a broad view of your products and services. With the increasing relevance of smart phones and tablets, there has never been a better time to consider creating your own mobile app for your business.
Scope of App Development in Nepal
With around 14.65 million mobile internet users as of April 2019, nearly half of the country’s population accesses internet through their mobile phones. With development of 3G and 4G services across the country, people from remote areas are also accessing internet through mobile phones and the number does not seems to stop any time sooner.
This has become a boon for mobile app developers as the number of potential users are increasing day by day. Companies like Samsung, Vivo, Oppo launching mobile phones targeting Nepalese audience has increased the demand for android applications in the country.
With the increment in the use of technology, people have started doing most of the daily chores online i.e., shopping, online payments, bank transfers which has provided app developers with huge potential to sustain on the industry.
Having such a huge potential of app development in Nepal let us give a look, why creating a mobile app for your business is important.
Why Creating an app is Important?
There is so much importance of having a mobile app of your business but the major one is making a specific tool for your customers and staffs to interact in. Mobile apps can also help in building brand awareness and keep your business more organized.
Depending on the type of business you can have many opportunities for creating an app. For example, you can develop an app for the sales team in order to manage customer profiles and help in communicating with them. Also, you can build one for the factory or the manufacturing team to monitor the status of resources while off-site and the records of your employees.
Besides this, mobile apps help you to gather what audience are thinking about your business. This can be done through feedback forms and customer service portals which are built in within the apps. With this minimal effort, you can be available in the business 24/7.
A Sneak peek into the App Development Process
As with any software development it takes time and specialist skills from the teams of software engineers, interface designers, project managers and testers.
In order to execute the app development project in an organized pattern, it is divided into various steps. This helps in planning the work in specific time frames and increase efficiency of the team in general.
The key phases that undergo in the process of developing an app or turning a dream into a smoothly performing mobile application are as numerated below.
1. Strategy and Market Research
Once the genre of the application is defined. (finance, communication etc.), its time for you to do your homework which is market research. Researching helps you in finding new ideas and possibly some exceptional facts and figures that can help you to level up the final outcome. The research phase is not just to search for new ideas but also make a requirement list for the app project.
During the research phase, you can normally answer the following questions:
Objective: What do you aim with the development of the mobile app? How can it add value in the digital transformation of your business? What benefit can it bring to your organization?
Identifying Target Audience
Who is the target audience? Target audience are basically the prospective users whom you want to use your mobile applications. There are many parameters on which you can select your target audience like age group, their professional sectors, gender etc.
What mobile platforms you want your app to be accessed by? It can be Native or Cross-Platform and Hybrid.
How much budget, time and effort you are allocating for the development of the app?
What elements can make your app stand out from the rest? With your market research you can visit a ton of websites within your niche and point out few unique elements that can bring a huge difference in to your application.
Developing Timeframe and Marketing
When I am going to make my app public for all the users? How am I going to promote my app to the users?
By answering to these questions, you will be good enough with the research and strategy process and move forward to the designing phase.
2. UI/UX Design
A good design can help in wining customers confidence and building emotion of excitement or interest within them. It’s all about making visual sense to the user in order to convey information. User interface is the feature of the mobile application that allows a user to interact with.
A seamless design can make a user visit the mobile application frequently but a haphazard design wont do the job. It makes your target audience easy to see the products and services that you offer through the app and facilitates the interactions with your users. The design phase also includes various aspects which are to be taken proper care and they are as follows:
Information Architecture and Workflows
In this process the main goal is to determine the data and information your mobile app will display to the users, the data it retrieves from the users.
Information architecture basically is a practice of deciding how to make things understandable to the user through design. It is a structure of information which allows users to navigate through the app. Getting this done in the right manner is extremely important as it helps users to achieve their objectives in an interactive manner.
Now our information architecture is ready, a wireframe is designed to visualize the final outcome of the application. A wireframe is a low-fidelity design layout which doesn’t allows user interactions through mouse-keyboard but serves as a roadmap to final design.
It displays the information that will be displayed on the app and helps in the providing the layout and the structure of the page. It is a pictorial depiction that shows how elements like fields, buttons, icons, layout will be placed. It doesn’t convey any information about color schemes, styles unlike mockups.
A style guide is a plethora of standards that defines the companies branding. It includes logo usage, color codes, grammar, tone, taglines and so on.
If a company has a website and it is developing a mobile application it wants the same color code, logo and fonts to be used which is basically a style guide.
It contributes to an app design strategy making it easier for the developers and hence enhancing their productivity. Besides this it also makes a user feel like they are experiencing the same brand which helps in building a brand loyalty.
Unlike wireframes, mockups are high-fidelity designs that allows user to interact with. They are the rendered documents of your apps visual design. Mockups are created by applying your style guide on the app wireframes. After taking a proper visual experience of how your app looks, you can further customize the information architecture and wireframes to make it more flawless.
After the mockup is ready and required modification is done you can turn them into click-thru prototypes. Prototypes is an experimental process where mockups are changed into originally intended app. While mockups are dummy runs of the app, prototypes provide the real feeling of the app. It is a draft version of the final app that allows you to explore more ideas and show the intention behind some unique elements before stepping into the actual development of the app. This can help you to save time and efforts before the actual development of the app.
3. App Development
This phase is the key stage of the app development process where the prototypes are coded into apps. This step includes various sub phases such as establishing the technical architecture, developing various part of the code and creating the app that can be installed and tested. This phase includes the following sub phase:
They are basically the code that runs the server. They receive requests from the clients and contain the logic that are to be send back to the client. They can not be seen by the users and hence cannot interact with them.
API simply stands for Application Programming Interface and is a method of communication between the app and the back-end server database. It is the intermediary that allows two different applications to get connected to each other. For example, if you are using an application and listening to music you are using an API.
Mobile App Front-End
The front-end is the GUI or the Graphics User Interface which users can see and interact with. Mobile apps consist of interactive user experiences that make use of the back-end server technologies via APIs. When you can navigate through a mobile app offline it means that few information of the apps is stored in the APIs locally.
These are the basic phases of mobile app development. Mobile app for androids is developed with programming languages like JAVA. Android was officially launched in 2008 and since then Java has been the default programming language to write android apps. In case of iOS, the programming language that dominate is C and swift programming languages. But you can use all kinds of languages to code iOS apps.
The front ends that consists of the user experience and layout, rely on the back-ends to access the apps. The mobile back-ends helps in security, authentication, authorization, working off-line while the front ends help the users by influencing them to use the app. If your mobile apps contain payment systems and confidential details the back-end server technology take care of them.
5. App Testing
Now, you have developed the app but how do you assure that each element of the app adds a vibrant experience to your user? Only way to do that is by experimenting the features of the app yourself as a user.
App testing is done to detect the flaws that occur and to resolve them. Without proper testing the app can malfunction and create various technical issues. There are various types of app testing. The common ones are usability testing which is done to evaluate how easy users can reach their targeted goal through the app. Other types of testing are compatibility testing, performance testing, security testing and so on.
The main motive of this process is to make sure that the app has no defect and is secure and runs smoothly across all the mobile devices. It helps in optimizing mobile apps and provides a delightful user experience. Once the app is approved by the client/project manager and the bugs are debugged it is ready to get public.
6. App Launch/Deployment
Launching an app is the tertiary stage of marketing an app. Before launching the actual app, you can do a soft launch with only a few people being able to view it as a beta version and get some feedback from early users. After this, you should submit the real applications: App stores for iOS and Google Play for Android apps.
To be able to launch apps you need a developer account with Apple App Store and Google Play Store before launching your mobile app.
Generally, the following metadata are essential in the process:
· Title of your app
· A meaningful description
· Launch Icon
After you define them clearly you are good to go with the submission process. Normally, Google Play Store claims that the standard time for development of an app is three days but they might take a bit longer for some developer accounts.
The same is the case with iOS as it also takes a maximum of 4 to 5 days to approve a app. Otherwise, 50% of apps on the app store get reviewed within 24 hours and 90% in 48 hours.
After your app is public on the you can monitor the performance of your mobile application through mobile analytics platforms and hence can track KPIs (Key Performance Indicators) and measure the return on investments through the app. This helps in evaluating your apps success and the result of your efforts.
7. App Support and Marketing
After the completion of all the app development and launch process, users will start downloading the mobile applications and access it. In the meantime, if certain mishaps pop up then its your utmost duty to look after them and resolve them as quickly as possible.
Besides this, technology is evolving and the app that looks great today might lack its feature the other day. So, as a developer its your duty to add new features into the app and timely renovate and repair it with customers feedback to increase the user experience.
Promoting your app through billboards, social media marketing, with the help of influencers can give a great boost to the downloads. Making a marketing plan for the promotion is as important as developing an app as it helps people to gather in-depth knowledge about the app and think on how it can influence their lives.
App development is a detailed process of a calculated hit and trial process. The development process never stops, and the app will be updated with time in order to adapt to new user experiences depending on customer’s feedback.
How NepaPixels can assist you with Mobile App Development?
NepaPixels has been a leading mobile app development company based in Kathmandu Nepal. With over 50 apps built and thousands of satisfied users we are ready to takeover your app development project and provide you with the best expected results.
Over the years, we have designed mobile apps for businesses under various niche like finance, ecommerce, ticketing, retail and so on. We follow same process as listed above on every apps we create and with our highly efficient team we make sure that everything is organized and assure a successful launch of your app.
We rely upon the tried and tested ways of development: hence any component designed by our team goes through a sophisticated method of testing to make sure everything is right and on point. This is carried out to eliminate the risk of failure and provide our clients with the right results at the right time.
If you are confused with which app development company to choose for app development, please leave a text at our website or through our social media handles. Our counseling team is always online to help you with that.